BRAND AND REPUTATION MANAGEMENT WORKSHOP ADVERT

Malawi College of Accountancy (MCA), Malawi’s premier accountancy and business management training institution is pleased to announce a workshop on:

WORKSHOP 1

Brand Building and Reputation Management

Workshop outline:

Part 1:
• Brand Strategies
• Brand Equity
• How to Build Brand Loyalty
Part 2:
• Corporate Identity Management
• Crisis Communication and Stakeholder Reputation
• Developing a Reputation Strategy, Plan and Toolkit

Target participants:

Senior managers from the private sector, public sector, civil society organisations and religious bodies, and anyone interested in understanding Brand Management and Corporate Reputation, including Marketing managers, PRO officers, Project managers, Information officers, Executive personal assistants.

Date and venue:

The workshop will be held in Blantyre and Lilongwe as follows:

Lilongwe: Thursday and Friday 1st to 2nd February, 2018
Blantyre: Monday and Tuesday 26th to 27th February, 2018
Attendance fees: K 95,000.00 (including refreshments and lunch)

Presenters:

Francis Moto Jnr., Chartered Marketer, MBA
To register: Call: 0995 613 019 or Email: mcabt@mca.ac.mw

Malawi College of Accountancy

Download the advert flyer below

Brand-and-Reputation-Management-Workshop-Advert

WORKSHOP 2

Corporate Social Responsibility and Stakeholder Engagement Workshop

Workshop outline

Part 1:
• Corporate responsibility
• Sustainable development
• Corporate Social Responsibility (CSR)
• (What is and what is not)

Part 2:
• Stakeholder Engagement
• Approaches to stakeholder engagement
• Purpose and benefits of stakeholder engagement

Target participants:

Senior managers from the private sector, public sector, civil society organisations and religious bodies, and anyone interested in understanding CSR and improving their stakeholder engagement processes, including Marketing managers, PRO officers, Project managers, Information officers, Executive personal assistants.

Date and venue:

The workshop will be held in Lilongwe and Blantyre as follows:
Lilongwe: Monday & Tuesday 29th to 30th January, 2018
Blantyre: Thursday & Friday 1st to 2nd March, 2018
Attendance fees: K 95,000.00 (including refreshments and lunch)

Presenters:

Agrippah Phiri, FCCA, MBA, Associate Sustainability Assurance Practitioner (ACSAP)
Francis Moto Jnr., Chartered Marketer, MBA

To register: Call: 0995 613 019 or Email: mcabt@mca.ac.mw
Malawi College of Accountancy

Corporate Social Responsibility and Stakeholder Engagement Workshop

MCA – ‘A Class Apart’